“Do I need a website for my business?” Well, the answer is YES. You do need a website for your business, A GOOD ONE. A professionally designed, lead magnet, sales booster, brand-differentiating website.
Top reasons why businesses need a website
- A website makes you look professional
- Your website can attract new customers through Google.
- A website builds a relationship.
- You can clearly showcase your products and services.
- You can display your best reviews and testimonials prominently on your website.
- You can integrate your website with Google Maps so people can find you more easily.
- A website is an integral part of online marketing.
- You can strategically target your customers through a website.
- All of your competitors are already having a website.
- A website ensures your success over the long term.
1. A website makes you look professional
84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has.
Beyond that, having your own website lets you create a branded email address (e.g. diana@yoursite.com) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now.
2. Your website can attract new customers through Google.
You may be happy with the current size of your business, but every company experiences customer turnover. To encourage continued success, you need to attract new customers, and one of the best ways to do it is by making yourself visible on Google.
A well-optimized website can help your business rank well for a variety of search terms and attract a steady stream of new customers. There are several free SEO tools that make it easy to optimize your website without any prior training.
3. A website builds a relationship.
A website can help you build a strong and long-lasting relationship with your clients.
This is how it happens:
- As I have mentioned before, a website makes you appear credible. This builds an initial level of trust with clients and inspires them to do business with you.
- While building a website, we keep all important user aspects in mind – such as what users like and what features make them stay. This helps in offering a great user experience.
So by having a website, you are establishing trust among customers and offering them an impeccable user experience. So, they stay and come back for more.
This is how you score loyal customers who support you and help you grow, which is another big reason why you should contact a web design and development agency to have a website for your startup.
4. You can clearly showcase your products and services.
You can show potential customers what they’ll get when they work with you by displaying high-quality photography on your website. Take a look at how the Indian restaurant Hotel Aram Restaurant has accomplished this on their website:
You can also use your website design, along with the featured images, to give people a sense of what it feels like to enter your physical location. This works particularly well if your brand is closely tied to the “feel” of your location.
5. You can display your best reviews and testimonials prominently on your website.
Displaying your best reviews and/or testimonials prominently on your website is a great way to establish social proof. This might come in the form of personal customer testimonials, like this review on the website of our website SR Infobiz.
6. You can integrate your website with Google Maps so people can find you more easily.
A website lets you embed maps directly into your content. Some businesses, like RK tutorials, have a map embedded directly onto their home page:
7. A website is an integral part of online marketing.
We all know how hectic and time-consuming traditional forms of marketing like the print release, print ads, and flyers are. They cost you a fortune and demand a lot of effort. Still, the results are not up to the mark.
Online marketing, on the other hand, is less expensive and more effective. It can get you more results with less hard work, and hence is a much better alternative if you want to get things done faster.
Now, while online marketing can be an effective option to promote your business, it doesn’t really matter if you don’t have a website. Consider it as a sun around which all the planets revolve.
A website will be the final destination where you will be sending your customers from different channels like Social media, blogging, email marketing, and video channels.
And these figures prove how effective these different mediums of online marketing can be:
- Over 2.34 billion (67%) people are active on social media every day
- Companies that blogged 16 times a month received 4.5 times more leads
- Email marketing is 40 times more effective in acquiring customers than any other social media channel
- Video on a landing page can increase conversion rates by 80%.
So, if you want to benefit from online marketing, having a website is a must for your business.
8. You can strategically target your customers through a website.
Another best about having a website is that you can not only get people to visit your website but also keep track of following key performance metrics:
- The number of people visiting your website (regular visitors).
- The number of people who have visited your website only once (unique visitors).
- How many times a page was read or visited by users (Pageviews or impressions).
- The number of people who left without reading the page they landed on (bounce rate).
- For how long do people visit your website content (average time on site).
All these stats can help you find out how you can strategically target your customers. You can know what kind of content users like and how you can improve the user experience so that they stay.
As a result, your website will be better and more people will visit it. So, you should focus on having a good website.
9. All of your competitors are already having a website.
You are not alone in the market. There are already thousands of companies selling the same products and services that you are going to sell, and most of them would have also been having their own websites.
This means if I consider all the previously discussed points from this blog, they are already in a beneficial position. They appear more credible in the market, they have already built an initial level of trust with the audience, they are showcasing their products/services in the best way possible, and they are also benefiting from Google searches.
10. A website ensures your success over the long term.
Building a website isn’t just easier than it used to be; it’s also more affordable. If you’re willing to follow a simple, non-technical DIY approach, you can build a website for as little as $70 per year.
